Art Finally Has a Soul: Courtesy of Swizz Beatz
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attends The Dean Collection X Bacardi Present No Commission: London on December 9, 2016 in London, England.

If we’re honest, this isn’t the first time we’re hearing of a platform designed to support struggling artists with no voice, no money and no power. We’ve seen it all before, and oftentimes have been so inebriated by the multi-million-dollar sponsor, we’ve missed the point of the message and completely lost sight of the talent. Sadly the artist, has also been there and worn the t-shirt several times before arriving here at No Commission.

But there’s more to this story.

No Commission is ‘by the artists, for the artists, with the people’ and 100% of the sale of Kai and Sunny’s ‘Endless Wave’ will go directly from print to pocket. All £7,200 of it. This is art with a soul, an investment into a lifestyle, a commitment to a dream and a purchase with a purpose.

LONDON, ENGLAND - DECEMBER 08: Swizz Beatz attends The Dean Collection X Bacardi Present No Commission: London on December 8, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Getty Images) *** Local Caption *** Swizz Beatz

Kasseem Dean, [Swizz Beatz] the person responsible for this incredible movement, tells us he is keen to ensure this continues in a very global way. When he talks us through his journey so far, he explains how a personal art collection for his kids, turned into a curatorial business enterprise, when he realised his passion was to instead nurture living breathing artists.

A complete departure from industry standards, Swizz tells SBTV that “visitors to No Commission will experience art and music, street art and fine art, street culture and high culture” all in the same space.

The Dean Collection X Bacardi Present No Commission: London

Swizz Beatz isn’t just using London “as a point of inspiration” to showcase the talented works of Fanakapan, Hassan Hajjaj and Ricardo Cavolo (responsible for the cover of Kaytranada’s 99.9%). The world renowned talented music producer and recording artist – responsible for shaping the musical architecture of rap, hip-hop and R&B – has started a movement where finally, music and art meet in a grandiose matrimonial ceremony.

To further complement the “grit meets glamour” aesthetic, Swizz choses the perfect location to house these bespoke pieces. Under The Arches in Southwark SE1, the likes of Emeli Sandé, Blood Orange and Giggs join Swizz Beats in juxtaposing fine art with grime, hip hop and East Coast Rap. When we tour the exhibition with Swizz he goes on to talk about why he brought the exhibition to the UK, explaining that he sees “London as a point of inspiration for inspiration”. He goes on to tell SBTV “London struck me as having the most authentic vibe and in my eyes has always been a great supporter of art and creativity. I felt it was time there was something here, where culturally everyone could feel inclusive.”

When we talk Bacardi as a patron, Swizz tells us he wanted to “liberate the artists from being too associated with the sponsor”. He added “You should be able to experience subtle elements of the brand, but they [Bacardi] should never overshadow the artist. We’ve imposed strict rules around the sponsors respecting the artists integrity and also the artists brand.”

On the subject of next steps Swizz tells SBTV “this needs to be the gift that keeps on giving. There are so many artists that are undiscovered, my dream is to find the next Basquiat, Haring or Warhol and that could happen in African, India or Dubai. You have to go on a discovery to find creativity. ”

For more information or to get involved go to http://www.dean-collection.com/#exhibition

attends The Dean Collection X Bacardi Present No Commission: London on December 9, 2016 in London, England.