Manchester City sign eSports player to represent the club
Manchester City has made a signing of a different kind – eSports player Kieran ‘Kez’ Brown, who will represent the club in gaming tournaments and at fan events.
Brown will take part of EA Sports FIFA-based gaming events as well as live-streaming gaming on Twitch and create videos for YouTube as part of his new role.
The next instalment in the gaming series – FIFA 17 – is out later this year.
Diego Gigliani from City Football Marketing said: “This is a natural evolution for Manchester City. We’ve been very involved with our partner, EA SPORTS, and the FIFA franchise for some time.
“As eSports continues to gain momentum, it makes sense for our Club to be part of the action and get closer to our fans, who love playing EA SPORTS FIFA as Manchester City. We will be a bigger presence at gaming tournaments, we will have more content through our digital channels and we will activate even more with our fans at matches and Club events.”
eSports has exploded in popularity in recent years, with many of the major events in the sport now taking place in large arenas and for prize pots in excess of a million US dollars.
At E3 last month, EA also announced an entire new calendar of eSports events for some of their sports games – include a series of ‘EA Majors’ based on their Madden NFL line of games.
Brown, who has been playing FIFA for around three years, said: “It’s exciting; it’s something new for the Club and it’s something new for me.
“I’m going to livestream on Twitch, I’m going to be making videos for Manchester City’s YouTube channel and I’m going to be playing some City fans and representing City in future tournaments, which I’m looking forward to. This is an opportunity which not many people get the chance to do and I couldn’t turn it down.”
On signing up the club’s first eSports player, Gigliani added: “When we set out to find an eSports player, we decided we wanted someone who was a fantastic, young, talent, but also with a hunger and a desire to grow.
“We strongly believe we have found that in Kieran. He is full of potential. Not only is he a great player, but we also believe he will engage and interact brilliantly with our fans all around the world.”