adidas is selling running shoes made out of plastic waste in a bid to reduce marine pollution
Eco-friendly adidas shoes made from plastic ocean waste are to go on sale this month.
The sports retailer has teamed up with Parley for the Oceans – an environmental group that raises awareness of marine pollution – to design prototype shoes made from plastic floating in the sea.
Now 7,000 pairs of the UltraBOOST Uncaged Parley are set to hit adidas’s stores and websites as part of the company’s effort to raise awareness of environmental pollution.
The shoes feature a knitted upper part – created with 95% recycled materials from Parley Ocean Plastic collected from coastal areas around the Maldives and 5% recycled polyester – in a design that’s inspired by ocean waves.
The laces, heel cap base material, heel webbing, heel lining and the sock liner cover are also made from recycled items.
“This represents another step on the journey of adidas and Parley for the Oceans,” says adidas executive Eric Liedtke.
“But we won’t stop there. We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”
As well as the Parley trainers, the sportswear giant is using recycled ocean waste to make limited-edition football kits for Bayern Munich and Real Madrid.
“We have not only managed to make footwear from recycled ocean plastic, but have also created the first jersey coming 100% out of the ocean,” Liedtke adds.
As part of its 2017 targets, adidas aims to recycle 11 million bottles – collected from coastal areas – into elite performance sportswear.
According to Ocean Crusader, there are 5.25 trillion pieces of plastic debris in the ocean and four billion plastic microfibres per square kilometre are scattered across the deep sea.
Priced at £139.95, the shoes will be available from adidas stores and websites in mid-November.