Reebok Classic dissects its impact on UK street culture

The Reebok Classic is a well-loved and much-worn trainer in the UK, and one that recently enjoyed a bit of a resurgence.

To celebrate its spring 2017 Classics Collection, the brand wants to highlight its affair with UK street culture, throwing it back with archive footage from the 90s and 2000s, as well as a performance from Jesse James Solomon and appearances from the Radar Radio crew.

The video features some of Reebok’s most popular trainers over the past 30 years, including the Club C, Classic Leather and Freestyle Hi, set to footage of the garage scene in the 90s and UKG in the 2000s.

Here’s to another 30 years.