SB.TV Interview – Lloyd

Promoting his latest release, King Of Hearts, SB.TV catch up with Lloyd to find out what he loves about the ladies in London, the most peculiar encounter Lloyd’s had with a fan and more…

How was your performance at McClusky’s in Kingston? 
The first show was amazing, as always, because of the people that came out. The people here still have a sense of appreciation, from like 20 years ago when people really were a part of the experience. It reminds you why you wanted to do it in the first place.

What’s the most interesting thing a fan’s ever done for you?
Once I ate out with some friends, I went to this restaurant called Appleby’s and I left my phone there by accident. We went back to get it, my phone was gone and so were my leftovers. It turns out that some fans had seen me eating and had retrieved my phone and my leftovers. I got the phone back but clearly not the leftovers [laughs].

Why did you chose the title King of Hearts
I think it just describes my strength, my character, my honesty, my passion and fearlessness. The music is very regal, you know there’s horn sections, there’s string quartets, there’s Andre 3000 & Lil Wayne on the same track. There’s Polow Da Don with his big beard, and loud voice, beating away at the drum machine. Then there’s me, the guy from Southside, who is 25 now and looks different, sounds different, acts different. I think all of those put together collectively makes a very regal sound.

If you had to choose a favourite track off the King Of Hearts, what would you choose?
World Cry. No, Naked. I would choose Naked.

Your music has definitely progressed from your Southside and Streetlove days. What inspires you in terms of developing your sound?
I think that there’s an amazing beauty in women that’s very inspirational for me. Just looking out at the crowd mostly, like at one of Lil Wayne’s shows, and seeing so many different kinds of people. So many different faces that originated in certain genres but migrated to one place which I really think isn’t even a genre, it’s music, just good music. That’s where I want to be, I don’t want to have any limits. I actually think that we are in a state of wonderful creative expression where people aren’t afraid. I think that we are reaching a place that is a lot more open and exciting.

What would you say is your proudest moment?
It’s singing the word “p***y” with all my might [laughs].

What inspired the video for Be The One??
Well it’s not out yet, but it’s finished. Just sex, basically.

Now you have to tell me what it was like being a member of a boy band? Is there anything you miss from those days?
I miss the camaraderie, I miss the support. When you have other people up there with you, it makes it a little less burdensome. You don’t have to carry the weight on your shoulders so much.  I think that if we would have stayed together we would have been able to make some really incredible music; because those dudes can really sing.

Would you ever contemplate maybe doing a song with them at any point?
Yeah, I’m going to record some music with them before it’s all said and done.

The video for Dedication To My Ex came out last month…
Have you seen it?

Yeah, I like it!

Yeah it’s different…  It’s a very big song with two big collaborations. It’s not the first time you’ve collaborated with Lil Wayne or Andre. How would you describe your working relationship?
Well, Wayne and I, hell we can work everyday. It’s just like very natural, like peanut butter & jelly man, it just goes. It’s very stress free and organic. With Andre, it’s a little bit more unorthodox but that’s his personality. He has to really want to be a part of it. I don’t think there’s any amount of money in the world that you could pay him to be on a song. I think that, that’s the whole reason why I wanted to put both of them on that song; because it’s so wild, it’s so vulgar and different. I wanted to put Wayne on it to make it kind of hip and also because it’s so retro-sounding. I wanted to put Andre on it to give it integrity, to have an artistic meaningfulness and I think he delivered.

How would you describe Bedrock in the context of all your releases?
It’s crazy. Time flies, that’s how I would describe it. Time flies when you’re having fun, cause we had a lot of fun.

So did you write the hook first? How did the song come about? 
As a kid I had a big imagination. The Flintstones was one of my favourite cartoons, and I was on an episode of Wild’n’Out on MTV once and we were playing a game where you had one line to tell a girl to get her panties.

And what was your line?
I ain’t Fred Flintstones but I can make your bed rock.

When I got the track, there was a different hook, a totally different vibe and I was asked to re-sing that exact hook and I said: “I would love to but I want to try something new is that okay?” [They agreed] and they ended up going with Bedrock. I think it was a great, unisex message for both sides because you’ve got Nicki who represents for the females.

Now you’ve collaborated with many people over the years, who would be your dream collaborator?
I want to work with Sade. Something real smooth and maybe put Drake on a verse.

Are you working on anything new? 
Yeah, I’m recording Christmas music, believe it or not; original Christmas music.

Absolutely from scratch?
Absolutely from scratch. It sounds like something you should know already, it’s crazy. It’s like very classic sounding. I also recorded some new music with Wiz, Game for his album it’s called Hello and Chris and I did some freestyles. I started working on some Christmas music, somewhere in all that.

What would you say you’re bringing in your music that’s different from your previous projects?
I think after so long you just got to try new stuff. Every time, just for the hell of it. Whether it’s the way you pronounce the word when you say it or the kind of vibrato that you put on the end of it. I like traveling outside of the norm to record. I’ve also been working with a lot more live music.

Do you know much about the British RnB scene? Who are you favourite artists?
I like Jessie J, she’s hot. Of course the hottest is Adele. But I don’t really know if she’s RnB, she’s just a great voice, she’s just classic. I love her, she’s awesome.

Any advice for artists like Angel, Talay Riley…
I’ve been hearing about this Angel guy a lot. I would say you’re just like me. We’re the same in a lot of ways, so there should be nothing to be afraid of, just be fearless.

Lastly Lloyd, tell us 3 things you love about the ladies here in London?
Well everyone knows I love boobies, that’s been the ongoing discussion all day. Also the accents and fashion.


Lloyd’s album King Of Hearts is available to purchase on iTunes now, get yours if you haven’t already!


Interview By Laura Arowolo

Featured Photo Credit: Chike Orakwue

Edited by Lily Mercer