Jamal Edwards signs Maxsta…

Just last month, SB.TV’s Jamal Edwards announced that he had signed a deal with Sony RCA, making him the proud CEO of his own record label, Just Jam Records. Over the weekend he announced the first artist to be signed to the label… Maxsta.

Very nearly voted one of 2010’s Best of the Best: UK MCs, Maxsta is repeatedly named as the greatest teenage MC in London’s grime scene thanks to his confident flow. He’s quickly built a strong following with his projects, Maxtape and MaxstEP.

On the release of his video, Average Kid, the response was so great, that ‘Maxsta’ became a trending topic on Twitter. Even before the video dropped, he’d showed everyone that he’s far from average as he starred alongside Bashy, Devlin, Scorcher, Loick Essien and SB.TV’s lovely lady, Georgia LA, in Adidas’s ‘We Are London’ campaign.

With so many achievements under his belt at such a young age, Maxsta’s sure to be elevated into the big time with his new record deal. Big up Jamal and Maxsta!

Text by Lily Mercer